Household Expo-en

Mission & values

What drives us.

  1. Full flavour, no compromises

    Who says conscious eating has to be boring? Our products prove it: you can have it all — taste, enjoyment and results.

  2. More of the good stuff

    More protein, more fibre, more power — simply More. Because quality doesn't just taste better, it works better too.

  3. Less nonsense

    Instead of making compromises, we rely on clever alternatives — no unnecessary sugar, empty calories or unwanted fat. What about you?

  4. Science-backed

    Behind every product lies knowledge, research and passion. We develop based on modern nutrition science — so you can rely on results, not promises.

  5. Proven by the community

    Real achievements, real stories, real results — over 1 million people have made the Smart Swap and lastingly transformed their lives. Are you already swapping, or are you still waiting?

More Nutrition — At a glance

  • 2017

    Founded in Regensburg

  • 4 Mio.+

    Customers

  • 200+

    Products across 7 categories

  • 99.000+

    5-star reviews

  • Focus

    Food supplements & fitness/lifestyle nutrition

  • Affiliation

    Part of The Quality Group GmbH