Hey, we're More Nutrition, a brand founded in 2017, and we're on a mission: to make nutrition smarter. We help you make simple choices that bring you closer to your personal goal. No hunger. No restriction. No compromises.

Why More?

More than seven in ten adults in the US are overweight or obese – including roughly 75% of men and 70% of women.¹ A development that threatens not only our wellbeing, but also our health: diabetes, cardiovascular diseases and other lifestyle-related illnesses continue to rise. If nothing changes, more than four billion people worldwide could be affected by obesity by 2035.

For many, these numbers are statistics - for Christian Wolf, they were reality and the trigger to change something. He knew from personal experience how frustrating strict diets, complicated rules and the constant feeling of deprivation can be. Not because motivation is lacking, but because the products that were supposed to help often fail to deliver on their promises.

This question became the starting point of an idea - and ultimately the founding of More Nutrition. Together with experts in nutrition science, medicine and food technology, Christian began developing products that combine enjoyment with better nutritional values. Foods that taste just like the original - only with less sugar, fewer calories, less fat and a clear benefit for the body.

From this idea came a concept. From the concept came a brand in 2017. And from the brand came a movement. Today, More Nutrition stands for what Christian was missing back then: high-quality, great-tasting products that make healthy eating practical, accessible and truly achievable.

¹ Source: CDC/NCHS, National Health and Nutrition Examination Survey (NHANES), August 2021–August 2023. cdc.gov

More Nutrition — At a glance

  • 2017

    Founded in Germany

  • 10m+

    Global Customers

  • 200+

    Products across 7 categories

  • 99,000+

    5-star reviews

  • Focus

    Food supplements & fitness/lifestyle nutrition

  • Affiliation

    Part of The Quality Group GmbH

Vision

holistic support

More Nutrition started as a brand that wanted to make conscious eating simpler. Today and in the future, we're about more than just reducing sugar and calories.

Our vision is to support people holistically - not only by removing what's unnecessary, but by adding what truly supports the body.

Through functional foods as well as vitamins, minerals and supplements (VMS), we want to help nourish the body in a targeted way from the inside out.

Mission & values

What drives us.

  1. Full flavour, no compromises

    Who says conscious eating has to be boring? Our products prove it: you can have it all - taste, enjoyment and results.

  2. More of the good stuff

    More protein, more fibre, more power - simply More. Because quality doesn't just taste better, it works better too.

  3. Less nonsense

    Instead of making compromises, we rely on clever alternatives - no unnecessary sugar, empty calories or unwanted fat. What about you?

  4. Science-backed

    Behind every product lies knowledge, research and passion. We develop based on modern nutrition science - so you can rely on results, not promises.

  5. Proven by the community

    Real achievements, real stories, real results - over 1 million people have made the Smart Swap and lastingly transformed their lives. Are you already swapping, or are you still waiting?

Our products

Eat smarter. Live better.

Our products help you effortlessly make the Smart Swap every day - whether sweetening, cooking, baking, snacking or boosting your protein intake.

Want more? Discover our vibrant product world and find your favorites from over 200 products

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