Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Mission & values

What drives us.

  1. Full flavour, no compromises

    Who says conscious eating has to be boring? Our products prove it: you can have it all — taste, enjoyment and results.

  2. More of the good stuff

    More protein, more fibre, more power — simply More. Because quality doesn't just taste better, it works better too.

  3. Less nonsense

    Instead of making compromises, we rely on clever alternatives — no unnecessary sugar, empty calories or unwanted fat. What about you?

  4. Science-backed

    Behind every product lies knowledge, research and passion. We develop based on modern nutrition science — so you can rely on results, not promises.

  5. Proven by the community

    Real achievements, real stories, real results — over 1 million people have made the Smart Swap and lastingly transformed their lives. Are you already swapping, or are you still waiting?

More Nutrition — At a glance

  • 2017

    Founded in Regensburg

  • 4 Mio.+

    Customers

  • 200+

    Products across 7 categories

  • 99.000+

    5-star reviews

  • Focus

    Food supplements & fitness/lifestyle nutrition

  • Affiliation

    Part of The Quality Group GmbH